A Different Way to Stay Connected to Real Estate

The 90th Group Referral was created around a simple idea: your real estate license and the relationships you've built should continue to

have value—even if actively selling real estate isn't right for you today.

Some agents are newly licensed. Some have another career. Some are taking a break. Others have spent years in the business and simply no longer want the responsibilities or expenses that come with actively selling real estate.

That doesn't mean your connection to real estate has to end.

That's why we created The 90th Group Referral.

 

 

A Note From Our Founder

The 90th Group wasn't built overnight. It came from nearly a decade in real estate, a lot of learning along the way, an unexpected turn in my career, and a simple belief: there's a better way to build a real estate company.

My journey started as a real estate agent, learning the business the same way most agents do—one transaction, one client, and sometimes one mistake at a time. I experienced firsthand the challenges that come with building a real estate career: finding business, learning contracts, managing transactions, dealing with the expenses of being an agent, and figuring out how to grow in an industry where there isn't always a clear roadmap.

Over time, experience became confidence. I earned my broker's license and continued building my business, never expecting what would come next.

After the passing of my broker, I found myself taking over the franchise she had built. It wasn't something I had planned for, but it became one of the most important chapters of my career.

Suddenly, I wasn't only responsible for my own business. I was responsible for other agents and their businesses too.

Running that brokerage shaped the broker and business owner I would become. It taught me what agents truly need from their brokerage, what clients should expect from their real estate company, and just as importantly, what doesn't work.

I learned that agents aren't all building the same business.

Some want to become top producers and build large real estate careers. Some are brand new and still trying to figure out where they fit. Some have full-time careers outside of real estate. Some need to take a break to raise a family or focus on life. Others have spent years actively selling and eventually reach a point where they no longer want to deal with showings, contracts, inspections, closings, MLS fees, association dues, and everything else that comes with active sales.

But there's something all of those agents may still have that is incredibly valuable:

Relationships.

People still call them when they're thinking about buying or selling. Friends still ask them real estate questions. Past clients still trust them. Family members still tell them when they're moving.

I've never liked the idea that an agent should have to choose between actively selling real estate and completely walking away from the industry—and from the network they've spent years building.

There should be another option.

That's a big part of why I created The 90th Group Referral.

I didn't create it because I thought the real estate industry needed another place for agents to simply hang their licenses. I created it because, after years as an agent and Broker/Owner, I saw an opportunity to build something that could genuinely benefit the people who have always mattered most to a brokerage:

The agents.

The 90th Group represents everything I've learned along the way—from starting as an agent, through the struggles and successes, to unexpectedly taking over a brokerage, learning how to lead one, and eventually having the opportunity to build a real estate company of my own.

The 90th Group Referral is an extension of that journey: a place where agents can stay connected to real estate, preserve the value of the relationships they've built, and continue creating opportunities even when actively selling isn't part of their life.

Nearly a decade after I first entered this business, I'm finally building the company I would have wanted to be part of when I started.

And this time, we're building it around the people who help make real estate possible.

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That became the idea behind The 90th Group Referral.

— Larry Moonilal

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Welcome to The 90th Group Referral.